Selecting a readable font or typeface involves more than just choosing one that looks good. Eye-tracking technology can provide valuable insights into readability by analyzing fixation points (pauses) and saccades (movements) that reveal how readers navigate a webpage or line of text. In this animated explainer, Aaron Blum takes us through the fundamentals of eye-tracking and demonstrates how it can be used to support data-driven design decisions.
Aaron Blum is a student in the Reynolds School of Journalism. This story was produced as part of the RSJ’s motion graphics class during fall 2024, taught by Luka Starmer.
