Does this color make you feel anything?
Baker-Miller Pink, so named for the two naval officers who first used the color on their ship’s prison cells, was once celebrated for its (presumed) ability reduce hostility and aggression in its beholders. It was used to paint the walls of psychiatric wards, youth clinics, drunk tanks, and even locker rooms of opposing sport teams with the intent to soothe their occupants.
However, new research complicates this popular conception — asking if it really reduces hostile behavior, or makes it worse.
In this animated short, Shelly Suh bursts this bubblegum-hued bubble and explains Baker-Miller’s influence on the human psyche.
